Marketing and Communication
Associate Vice President, Marketing
Associate Vice President, Public Affairs
The following provisions apply to marketing and communication (M&C) activities at Indiana University:
Marketing Headcount Worksheet (attempts to identify all employees with Marketing responsibilities – minimum 25% of time focused on Marketing)
IU’s marketing and communications (M&C) activities are essential for the recruitment of excellent and qualified students as well as superb faculty and staff, attracting external funding, informing alumni of the university’s successes and achievements to help build and expand philanthropic support, and to inform the citizens and legislators of the state of the outstanding progress IU continues to make as the State’s flagship public university serving Indiana. These activities should be derived from a robust and dynamic university M&C strategy.
Indiana University is one of the State’s largest enterprises with enormous diversity in the units that comprise it and the heterogeneous nature of the various missions it pursues. This necessitates a hybrid structure for M&C activities at IU. These comprise a centralized core and closely coordinated activities that are associated with units at the different administrative levels of the university. However there is always the risk in a hybrid structure of conflicting or inappropriate messages, wasteful duplication and unnecessary expenditures. This policy will govern this structure and provide mechanisms for carefully controlling and monitoring costs.
This policy was established in 2012 and updated in November 2013 to reflect the shift of responsibility from the Office of Public Affairs and Government Relations to IU Communications.
Policy number updated June 2014 from PAGR to COMM.
Policy number updated March 2015 to reflect responsibility of the Office of the Vice President for Engagement.
Updated April 2015 with changes to the requirements for marketing budget deliverables.